Avoid Pitfalls
Generate More Cash
Unlock Opportunities
Strategic Advisors guiding business owners
in & through each stage of their venture.
There are things you know, that you know.
There are things that you know, you don’t know.
Then there are things you don’t know, you don’t know.
Not addressing the known unknowns or
discovering the unknown unknowns
is causing your businesses to:
Waste time and money
Inefficient Processes:
If you don’t know what’s slowing you down, you’ll continue operating with outdated, unoptimized systems that bleed cash.
Fixing the Wrong Problems:
Many businesses waste thousands on consultants, tools, or marketing strategies that don’t actually address their core issues.
Trial & Error Instead of Strategy:
Without uncovering unknown obstacles, growth becomes a game of guesswork, leading to wasted time and unnecessary expenses.
Example:
A business investing heavily in paid ads may struggle with low conversion rates—not because the ads are ineffective, but because of an unknown issue with their sales funnel. Without identifying this blind spot, they continue pouring money into the wrong fix.
Leave cash on the table
Underpricing & Poor Monetization:
If you don’t know how much more customers are willing to pay, you lose revenue every single sale.
Missed Upsell & Retention Opportunities:
Many businesses focus on new customer acquisition but fail to maximize value from existing customers—a costly mistake.
Revenue Bottlenecks:
Whether it’s pricing strategy, inefficient sales cycles, or untapped revenue streams, failing to recognize these gaps means losing potential income.
Example:
A consulting firm could double revenue simply by adding a premium service tier, but if they don’t realize that customers are willing to pay for more—they leave money on the table every month.
Missed opportunities
Failure to Adapt to Market Trends:
Not recognizing emerging shifts means your competitors will seize the opportunity before you do.
Scaling Too Late (or Too Soon):
If you don’t identify the right time to expand, hire, or pivot, you risk stagnation—or worse, a costly misstep.
Losing First-Mover Advantage:
Sometimes, the biggest wins come from acting before others see the opportunity—but you can’t seize what you can’t see.
Example:
A business that hesitates to invest in AI-driven automation due to uncertainty (a known unknown) may find itself years behind competitors who identified the opportunity early and built efficiencies.
It’s time to eliminate blind spots, optimize growth, and maximize success.
What we do at
Third Edge Ventures
Proactively Address the Known Unknowns:
If you’re aware of gaps in your knowledge, take action—seek expert guidance, invest in strategic planning, and optimize your operations.
Discover the Unknown Unknowns Before They Cost You:
The right advisor doesn’t just solve problems—they help you see what you’re missing.
